REBRAND FOR MUMWORLD
PRODUCT: NATURAL BABY COMMUNICATION TOOL & RELAXATION MUSIC
This brand haven’t do a thing with design at all for more than 10 years.
So I, as a freelancer, redesign all the brand dimension (logo, CD & CD cover, packaging, website and shooting)
This work is processing but I would like to put in this portfolio because this can show how to use graphic rebrand the company image and create new awareness to customer.
illustration time :))
‘Imagination who needed’ // Central Saint Martins College, MA Applied Imagination in Creative Industries Project.
Question: In your opinion, which organization/institution needs imagination the most?
Answer: Family, especially mother who has to stay and support her children all the time.
Action: Do the questionnaire with who you think they needed the most.
Solution: In order to get the natural conversation with mother who also think imagination is also important to her child, I decided to set up a ‘Free Valentine’s card for your mom’ booth. Mother who interested in this booth will join the activity, and this is the time I’ll ask them question and get the real insight form them.
Result: Incredible result from both my target(mother) and unexpected customer! Most of them think imagination is very important to their child and always support them in many ways. On the other hand, some children are controlled by their parents. They do not have their own thought because parents always direct them to the way they needed. This case, I don’t have to ask a single question. I can tell from their behavior that always order their child all the time.
their are some teenager and old couple that interested in this activity also :)
What a happy day <3






